A complete project

For the Brand and its visual identity, the main objective was to build a digital and accessible brand, without losing important equity for hobbyists. The Coralfish Brand is simple and friendly. Its capitalized typography reinforces its strength, bringing credibility to customers. The raised dot reinforces the Brand’s presence in the online environment and brings more personality to the design. The Brand’s colors are another way of reinforcing its presence in the digital world, since they are vibrant colors with great contrast on screen, without losing their shine in printed media. In this project, I did everything from the naming to the weekly photos for social media and the website.