Challenge

Our challenge in creating this brand was to bring relevance to the Brand, with a clear and engaging purpose. A Brand with visual and verbal equities that relate to its users. An organized, consistent brand that conveys innovation and credibility.

Project

We brought modernity and lightness in its typography, as well as consistency in the digital environment.

From the original symbol of the Brand, a universe of icons was derived that makes communication direct, simple, democratic and welcoming. The tones that bring calm and reception, always positive and light.