Foundation

An evolution that reflected this moment was needed, with a youthful, colorful spirit, but for all ages. It was also important to allow for the best application in all necessary materials. So I brought a welcoming, round, charismatic typography. Drawing a lot of attention with its colorful palette, Eiow! has the flexibility to continue following digital trends, strengthening its colourful identity.

Challenge

Diving into the brand’s universe, we discovered its purpose: a Sunday afternoon with friends. From there, the strategy became clear. The brand is also a slogan, a bold way of getting your attention: Hey, come here!?