Foundation

Focused on the quality of life of human beings as a whole, Floou operates in the market within the clinical scope, carrying out psychological and neuropsychological assessments and care.

Challenge

We carried out the complete branding work, starting with the naming, based on the concept of Flow State, which means Flow and refers to the moment in therapy when body, mind and emotions work in harmony, resulting in motivation and well-being in different areas of life. Inspired by Flow, we created the name in Portuguese “Floou”, using the two “OO”s to form the infinity figure in the 2D and 3D logo. In addition to this work, we also designed printed materials, signage and a website.
We created a unique, fluid and innovative brand in its field.