Challenge

To align the concept and structure of the new moment of RBNA consult, the director Luis Mattos came to us, with the aim of revitalizing the entire visual identity of the company.

Together with the director, after brainstorming, we brought up the idea of using superheroes for the signage of the new office. We established the characters that most represented them, thus bringing elements of the geek universe, a project totally out of the box. We developed a relaxed sign with illustrations of superheroes, in addition to the decompression room setting, to provide more comfort and entertainment for the team, it was a success!

Results

RBNA, embracing a new behavior for its employees, changed the architecture of its workplace and the communication of the environment should reinforce this change, so we chose not to have traditional applications of the Brand. We think of signage and ambiance where communication is objective, appearing only when necessary. The room gained personality, and turned the environment into a relaxing space, which has always been the DNA of RBNA.