Challenge

Evir was created from the merger of three different companies to operate as a provider of accounting services and advisory services, operating throughout the country. Its innovative and high-value-added solutions benefit its more than 200 clients through the integration and automation of accounting processes with business management.

Results

I did the naming work, using the initials of the words: ethics, values, information and results to create the name Evir. The colors blue and gray were chosen to convey trust and credibility and were essential for the development of the brand’s visual identity. In addition to the logo and symbol, the presentation video and complete stationery were created in a conceptual way, including email signature, business card, letterhead, envelope, label, folder and, to finish, virtual invitation and email marketing for the event.