Challenge

There is a great need to innovate to face the current crisis. We are seeing the acceleration of digital solutions. We needed to create a modern, consistent brand that would convey credibility in such a traditional environment. The brand needed to be modern to keep up with major innovations and fit into the digital world.

Foundation

I brought a clean, sans serif, straight font, bringing modernity, in addition to bringing colors that bring credibility. Adding the “+” shows modernity and strength. In this way, the “+” became an icon for all digital communication.