Several projects were developed with Morro da Urca one of them was one of the city’s most famous celebrations, the Morro New Year’s Eve, whose main attraction is the privileged view of the traditional fireworks display on Copacabana Beach. Located at the top of Sugarloaf Mountain, one of Brazil’s biggest tourist attractions, the highly sought-after party also brings together two other attractions that make it even more charming: sophisticated cuisine and top-notch musical acts.

The work involved the creation of two logos inspired by the slogan “The city shines even brighter when seen from Sugarloaf Mountain”.

In addition to New Year’s Eve, we also celebrated the centennial of the Cable Car. Several materials were developed to match, starting with a pearly invitation with a special envelope that immediately showed the 100-year logo and one of the incredible photos of the cable car.

The press kit was a gift to the guests. Delivered in a personalized box, containing the event’s printed material, commemorative postage stamps, photos of the Cable Car’s evolution over the years, and also a stylized replica of the Sugarloaf Mountain and Urca Mountains, created by the Sobral Design brand.